The iPhone slow down issue has some customers upset. Many of their long-standing suspicions about a performance sabotage were confirmed by Apple this month. But with an Apology and a discounted price for battery replacement, can they be trusted?
Here is just a small part of the apology:
First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades. Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.
That might not be satisfactory enough for some consumers, and it certainly doesn’t justify the negative impact on performance with their devices.
Consumers in various parts of the United States are not satisfied with the current findings involving Apple slowing down older iPhones.
In fact, they are multiple class action lawsuits for throttling down the iPhone 6, 6Plus, 6S 6S Plus, and SE.
So what is Apple planning to do about this situation? They promise to roll out a software update in 2018, allowing users to monitor the health of their batteries. This way, they can see how much of a performance hit is being taken.
Discounts have also been announced. Instead of paying $79 USD for an out-of-warranty iPhone battery, that cost is now reduced to $29 USD.
It’s a step in the right direction, no argument there. But for some, this should have been put into place a long time ago. A simple software update and price cuts may not justify the companies actions. Some people feel as if they were tricked into spending more money to upgrade their devices needlessly.
This entire situation is further magnified because the company got caught.
This is not the first a major corporation has come under the spotlight due to devious practices. You can take a look at companies like VW with their emissions scandal which they had to pay large sums due to lawsuits, Uber with its 2016 data breach which involved bribery, Facebook, Twitter, and Google had to give an accounting on how their platforms influenced the last U.S election.
While the above examples represent one end of the spectrum, the point is that Apple isn’t the only one to get caught red-handed. At least they came out and admitted what was going on.
I’m not saying there were ulterior motives behind this scenario, Apple might have legitimately been trying to maximize the battery life in older phones. Only they know the truth behind the matter.
That trust factor is taking a hit for the tech giant. Earlier this week shares fell by 2.5 percent which has since rebounded slightly. There are also rumblings of a weaker than expected demand for the tenth edition iPhone. How they keep up damage control in 2018 will affect people’s perception of the company. Given the latest apology, and a discount for replacing older batteries, the question on some customer’s mind, is can they still be trusted?