The topic of millennials is a hot one, with business focused on how to market to them, engage with them, and retain them. While there are valid preferences from generation to generation, knowing what these are can undoubtedly help boost revenue and retention.
Millennials, Generation X-ers, Baby Boomers, and Generation Z all fall into a broader category, namely the “Connected Consumers”.
Although the term ‘Connected Consumer’ may at first bring images to mind of the young, tragically hip, digital-native Snapchatting their best Spotify playlist, it’s bigger than that. Think about how baby boomers research their next holiday destination, or a Generation X dad looking for appropriate videos to show his toddler.
Constant Connectivity Is The Way We Are Now
This goes far beyond just using your smartphone to check emails, making calls, or sending texts.
Our hyper-connected world is becoming more sophisticated as advancements in technology increases. The best way to grow your business is to use the resources available.
We are less likely to toggle between the physical and digital worlds these days as seen with the rise of augmented and virtual reality applications.
Maybe your smartphone is beside you as you look through this article, or maybe you are using your mobile device to read it as you navigate through the web. We are continually hunting for information, and as it becomes more readily available, sifting through the plethora of online sources can be a daunting task for some people.
Asking Google for answers is the way a lot of people begin their search.
If you are a company that is considering working with a new vendor, isn’t the first thing you do, is to look them up online?
What this all means is that your clients need a seamless approach to get access to the information they care about the most.
According to a recent report on the state of the industry by Salesforce, 58% of buyers agree that tech has had a significant impact on their expectations of how companies should be interacting with them.
If these companies are looking to bring up their customer satisfaction levels, they need to understand how to solve the problems that customers care about. While times have changed and so too has the workforce, customer satisfaction remains critical.
We Place Our Trust In Influencers
While there will always be a place for advertising as far as attracting attention is concerned, trust in this activity is declining as confidence in peer recommendations and influencers rises. According to a study by Nielsen, six out of ten YouTube subscribers are more likely to buy from one of their favored creators than their top TV or movie stars.
Loyalty Is Earned, Not Given
Findings from the report from Salesforce also reveal that as many as half of consumers report that they are likely to change brands if it becomes clear that a company isn’t anticipating their needs.
This kind of seismic shift is not only happening among consumers but on the b2b level as well.
The connected business buyer is very much in control and brings expectations of new measures, humanity, and personalization to the more onerous and expensive purchasing processes within their organizations. 65% of business buyers report that they are likely to move to a different brand if their company is not being treated like a distinctive organization.
As we make use and maximize the technological resources available to us, we potentially may find that our needs change. The way we do business is becoming more simplified through the Internet, and as a result, those needs can be met quickly.