Yesterday, Lexus published an image teasing an upcoming SUV that’s apparently been in the making for quite a while. I can’t say I didn’t expect this to a certain extent and I’ll tell you why later on in the text, but first let’s take a look at what we know.

Lexus LF-1
The Lexus LF-1 Limitless concept which might be a Range Rover rival

This is the one and only image Lexus was willing to share with the general public at the moment. Although it doesn’t reveal a lot, it does give away a couple of subtle details.

For starters, it’s going to be filled to the brim with the latest tech, as apparent by the large navigation screen in the middle. If you’re familiar with Lexus in the slightest, this will come as no surprise.

The rear end also gives some insight into the upcoming Lexus design language. In recent years they’ve been experimenting with weird shapes and angles, but it seems they’re finally coming round to smooth and elegant lines again.

The single taillight spans across the entire width of the vehicle, even extending deep into the rear quarter panels. I especially like the little fin-like spoilers at the top which sort-of come out of nowhere.

They’re formed by the roofline itself and are separated right down the middle by the rear window. Interestingly, I think this is also the first time we’ll see a linked rear window and a moonroof.

It appears to be one large section of glass, as evident by the little display screen inside visible from above. I think it makes for an exciting design if nothing else, especially since I’ve personally never seen it on any other car before.

Lexus RX
The current Lexus RX

Lexus has named it the LF-1 Limitless and it is just a concept according to the Japanese car manufacturer, but you and me both know it’s 95% complete. Big names like Lexus and BMW showcase concepts which are near, if not, production ready. This new SUV looks so feasible that I have no reason to suspect otherwise.

There’s a small chance it could, in fact, be a showcase study for the new RX, but I personally don’t think they would have gone to so much trouble just for an update to an existing model. This concept looks a lot bigger and more luxurious than the RX, hence why I suspect it’s a Range Rover rival.

Knowing Lexus, it may not be as off-road capable as the robust Range Rover equivalent, but as a day to day car you live with, I’m willing to put my life it’ll be the better proposition.

Factor in Lexus’ stellar reliability and second-to-none attention to detail, and I can honestly see them making a fortune from this. If they play their cards right, it can be their most popular vehicle to date.

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