Advertising is a big part of an online publisher’s revenue for obvious reasons. With more Internet users enabling ad-blocker technologies within their browsers, it is becoming increasingly difficult to sustain the financial hit as a result.
All of us who depend on ad revenue to keep our blogs and online publications running rely on you the user to click on our ads to pay the bills.
We all understand how frustrating it is to enter a website and with only a few seconds in, you find a big pop-up advert of some sorts interrupting your browsing experience. Some blogs have gone too far in a trying to attract those all too precious clicks and are ruining it for the rest of us.
I’m not a big fan of over-doing ads this way, as it can potentially negatively impact your browsing experience
On this blog, I try to keep ads as unobtrusive as possible while still trying to place them in easy to see spots within an article.
Not only does ad-blocking decrease the revenue for publishers it also does for Google as this is their primary business model. Roughly 70% of their income comes from AdWords, and if advertisers stop paying the tech giant for serving ads, it becomes easy to see why there is a higher level of concern here.
And because of more people using ad-blocking software, it’s costing the entire industry as a whole. In 2015, there was a massive loss of $21.8 billion, which is more money than some industries are worth.
Google recently announced that it is going to make changes for publishers on ad blocking by joining the Coalition for Better Ads.
This group gives doable insights on how publishers can improve the web browsing experience for users based on data-driven results.
Furthermore, Google has launched a beta program named “Funding Choices” which is available in North America, U.K., Germany, Australia, and New Zealand.
With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor
Google also says more countries will be added to the list later in 2017 as they continue their beta.
You may see more sites now including this feature for those users using an ad-blocker. Using Better Ads Standards, Chrome will block ads for users from websites that are non-compliant with the rules.
Hopefully, things mature into a level playing field which is fair to both the publisher and the user in the long run.