Rogers and BlackBerry

With a whole lot of backlash from Blackberry enthusiasts about Rogers previously deciding to not sell the new Blackberry Z30, Rogers has decided to reverse its decision in selling the device. In Blackberry’s time of need many have stated that Rogers has abandon its fellow Canadian company when Blackberry needs all the support it can garner. Some of the Blackberry supporters went as far as to threaten to cancel their wireless services with Rogers if the company failed to carry the device. The new Z30 launched in Malaysia in September gained little interest from consumers as BlackBerry announced it would lose nearly $1 billion in the second quarter and prepared to cut about 4,500 jobs, or 40 per cent of its global workforce.

The Z30 will most likely appeal to business customers and Blackberry enthusiasts, as the specs on the device are more mid-ranged than high end. Specs include

  • Processor: Dual Core 1.7 GHz Qualcomm Snapdragon S4 Pro Processor with QuadCore Adreno 320 GPU
  • Memory: 2GB RAM + 16GB Flash + Hot Swappable MicroSD slot up to SDXC UHS-I
  • Expandable Memory: MicroSD slot located under back cover
  • Display: 5”, 1280 x 720 resolution, 295 PPI, 24 bit Color, 16:9, SuperAMOLED
  • Network Connectivity: 4G LTE support for global roaming
  • Rear Facing Camera: 8MP Auto-Focus, Back Side Illumination, 5 element F2.2 lens, Flash, continuous & touch to focus, image stabilization, Proprietary Enhanced Super, Resolution Digital Zoom (5x), 1080p HD video recording
  • Front Facing Camera: 2MP Fixed-Focus, Image & video stabilization, 3x digital zoom, 720p HD video recording
  • GPS: Assisted, Autonomous and Simultaneous GPS
  • Bluetooth: 4.0 Low Energy
  • Dedicated Keys: Volume Up/Down, Mute, Lock(Power On/Off)
  • Notification: Tone, vibrate, on-screen or LED indicator; notification options are user configurable
  • Voice Input/output: Dual integrated stereo speakers, multiple microphones, Hands-free headset capable, Bluetooth headset capable, Integrated Hands-Free Speakerphone
  • Advanced Sensors: Accelerometer, Magnetometer, Proximity, Gyroscope, Ambient Light Sensor
  • Headset: 3.5 mm stereo
  • Ports and Connectivity: USB 2.0 High Speed – USB port allows charging and data synchronization of the device with a USB “A” to micro-USB “B” cable, USB OTG, Micro HDMI, NFC, Digital Living Network Alliance (DLNA) Server
  • Power Adapter: +5V DC / 850 mA AC power adapter
  • Battery: 2880 mAh non-removable battery
  • Battery Life: Talk time: Up to 18 hours UMTS/14 hours GSM, Standby time: Up to 16 Days, Music: Up to 90 hours, Video: Up to 12 hours
  • Wi- Fi: 802.11 a/b/g/n, 2.4GHz/5GHz, 4G Mobile Hotspot
  • Dimensions (LxWxD): 140.7 x 72 x 9.4 mm
  • Weight: 170g

Blackberry has stated that the battery should last 25 hours with mix usage which will be high point on this device. With stiff competition from Samsung, Apple and HTC Blackberry will need all the support it can get. We at TechMalak would like to see BlackBerry stick these hard times out, as no company is immune from these type of troubles.

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