Now that Samsung has quietly pulled the wraps off its Galaxy Alpha phone, what’s next? Many people have complained about the cheap feeling that Samsung’s phone have had to date. Because plastic is easier to mass produce and cheaper than aluminum, the company had stayed the course with its choice of build materials for years in its smartphones until now.

But with a few disappointing quarters on its track sheet, it’s become clear that Samsung needs a change with its premium line of phones. Their customers have echoed calls for premium feeling devices from the company for a while, so Samsung quietly pushed out its most premium smartphone to date in response.

The Samsung Galaxy Alpha may be the best built phone the company has produced, but it doesn’t have top of the line specs as you would expect. And in fact it resembles one of its closest competitors smartphone design.

With the iPhone 6 set to be announced in just a few weeks time, it seems as if Samsung was merely testing the waters with its new device. If the company plans to go the premium route in it’s design language with its phones, as is the case with HTC, Sony and Apple. The Alpha is a great test subject.

The phone is expected to go on sale in at least the U.K and in other countries. Samsung has not been forthcoming on availability or prices yet. We can expect the Galaxy Alpha to be released in September with Sammy’s usual kitchen sink style approach in regards to software features.

Samsung Galaxy Alpha Specs

 

  • Android 4.4.4 Kitkat
  • Touch Wiz
  • 4G LTE
  • Nano Sim
  • Fingerprint sensor
  • Super AMOLED capacitive  touchscreen
  • 720 x 1280 resolution @ 312 ppi
  • 4.7 inch screen
  • 32 GB
  • 2 GB of RAM
  • Bluetooth  4.0
  • NFC
  • 12 MP rear shooter
  • 2.1 MP front shooter
  • Exynos 5 Octa 5430 chipset
  • Quad-core 1.8 GHz Cortex-A15 & quad-core 1.3 GHz Cortex-A7 CPU
  • Li-Ion 1860 mAh battery

 

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