Yes, it’s that time again where we look forward to the next flagship device coming out of Samsung. With the Note 8 recently unveiled and the impending iPhone 8 release, the word is getting out that the Galaxy S9 might debut earlier than expected.

Unconfirmed reports are coming out of South Korea that Samsung is apparently worried about losing sales at the top end of its mobile product line because of the iPhone X.

To counter the effects of Apple’s tenth-anniversary phone, alleged reports say the company is looking to release the S9 near the end of January according to various parts suppliers.

It’s a strategy which might not pay off for Samsung, and if they go ahead with an early flagship launch, as it could have adverse effects on sales.

The recently unveiled Note 8 should be available September 15th in Canada and other parts of the world for those who pre-ordered the device.

It’s the replacement to last year’s fiasco, to which Samsung pushed and rushed things to get the product on the market.

We all saw what occurred the last time the tech giant was in a hurry.

If the Galaxy S9 is released in early 2018, and it flops in some way due to hardware or software failures, they will have a tough time maintaining their brand loyalty and will lose a tremendous amount of money and investor confidence.

Galaxy Note 8 Charging
Image source: CNET, Note 8

The wounds for some customers are still healing, and the Note 8 is that first step towards that process.

Apple is already facing a lot of pressure to deliver on the next iPhone.

There is a lot at stake with the tenth-edition, and they can’t afford to foul things up either.

If I were Samsung, I would sit and wait to see what Tim Cook delivers on September 21st.

Then take that time to A/B test and perfect the Galaxy S9 for unveiling after MWC 2018.

It’s a far safer bet than trying to take some of that steam out of Apple, which we all know, love it or hate it; the iPhone 8 will sell well.

We already expect the S9 to be a beast, as it will probably feature Qualcomm’s next processor the Snapdragon 845.

  • Dual Camera
  • 4 GB of RAM
  • 2960 X 1440 Resolution
  • 18.5:9 Aspect Ratio
  • At Least 64 GB Internal Storage
  • Android 8.0

While it won’t be vastly different from the Galaxy S8, and probably not a significant enough of a reason for S8 owners to upgrade, it should be a solid device.

Instead of hurrying suppliers to ship parts early out of fear of the competition, I’d urge Samsung just to focus on creating.

Create instead of competing for more sales, and the revenue stream will follow.

What customers want more than ever, is something revolutionary instead of evolutionary, and for the past few years, we’ve  mostly gotten the latter.

That in itself is a tall order even for the biggest of companies. Should the Galaxy S9 be released early? Or should Samsung just take time to perfect its next high-end offering?

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