One of the most significant challenges facing automotive brands is the constant pressure to produce quality content that attracts, engages, and influences their audiences.
Let’s face it, our attention spans are shorter than they used to be, and it only takes a couple of seconds for your visitors to determine whether or not to click that back button.
Your online visitors do not owe you their attention, and as a content marketer, it is your job to keep them engaged throughout their browsing experience by furnishing their needs accordingly.
Some of you may not think you are content marketers and may have vaguely heard the term in a conversation.
If you run or are involved with an automotive related business that has a web presence, the person responsible for creating content does, in fact, take on such a role.
It can be a daunting task, and sadly may companies think they don’t have enough time to dedicate towards publishing blog posts.
Far from what they used to be several years ago, a place where people with opinions could grab a cup of coffee and sit down in front of a computer to spew out subjective materials for the sake of it, blogs have evolved into something with a far higher purpose.
Brands understand their importance, as it is becoming the primary place where customers seek to gather more information before making a purchase.
Business blogs are a powerful medium to where brands can uniquely connect with people, which potentially can further extend influence if executed correctly.
Gone are the days when marketers try to stuff a website with keywords just to rank in the first place of Google for a phrase or term.
Google’s algorithm updates make certain companies that practice this outdated approach are penalized accordingly.
Instead of trying to own a keyword, which is near impossible, the best approach is to hold the solution to a problem and convey that through a business blog.
Most people do not want to be sold something; instead, they want to buy from a trusted source which is more interested in fixing those pain points.
And that’s one of the beautiful things in creating relevant and actionable advice through content.
It’s one of the reasons why we started TechMalak in 2013, for the love of generating quality blog posts featuring tech and automotive companies.
TechMalak Blog Management Services
And now, we are pleased to introduce to you our newest addition to the site, in the form of content creation.
Whether you are a car manufacturer, car dealership, design company, mechanic shop, auto body facility or any other company in the transportation sector, we have the solution for you.
Throughout the years we’ve been covering stories about new products and services from some of the most prominent tech and automotive brands in the world. Our articles are regularly found on Google and Apple news.
From product reviews to news coverage, and opinions we’ve done it for both brands small and large.
We are taking things a step further, in helping companies that do not have the time to create content, by taking over and managing the entire process.
By leveraging our small but strong team of expert freelance writers, we deliver a premium experience that is designed to increase your customer engagement.
By taking the time to learn about your long-term goals and customer base, we can create a compelling content strategy that boosts your brand image.
You can save time and money by focusing your attention on the other essential aspects of running your company, and by letting us take care of your content creation.
While maintaining your company blog requires time and effort, the payoffs are well worth it, such as generating new leads and improved conversion rates.
TechMalak is here to help with that process, and we are ready to take on new challenges.
Over the next while we plan on adding new products and services to our portfolio, with a customer-oriented frame of mind.
Feel free to reach out to us with any questions, and as always we look forward to hearing from you.